Join the exclusive training program for U.S. businesses to grow B2B sales through Alibaba.com
Course Curriculum
Alibaba.com Seller Training E-course (ASTE) is a dedicated training program offered by Alibaba.com Global Seller Operations teams to help sellers master the largest B2B trading platform and maximize their returns in year one and beyond.
Stage 0
Get started
Account activated
+
Watch introduction videos to learn basic skills
My Alibaba -› Help Center -› Learning Center
Account activated
Stage 1
Traffic boost
(1-3 months)
+
15 days:
Complete company profile
Post 15 premium products
30 days:
Join ASTE Orientation for onboarding training
Post 60 premium products
Maintain store response time under 24 hours
3 months
Identify three top products
Achieve a One-Star rating
(1-3 months)
Stage 2
Account Acceleration
(4-6 months)
+
Build a keywords list
Post products to cover the listed keywords
Make full use of RFQs
Learn to use showcase feature
Learn KWA skills
Join ASTE Advanced sessions
(4-6 months)
Stage 3
New business
(7-9 months)
+
Maintain or increase Star Rating
Respond to inquiries within one hour
Review account and product performance and optimize accordingly
Join ASTE Advanced sessions
(7-9 months)
Stage 4
Five-star supplier
(10-12 months)
+
Use KWA to promote products
Join ASTE Star sessions and increase your Star Rating
(10-12 months)
Stage 5
Business expansion
(13-14 months)
+
Business planning and performance review
Align on growth objectives
Become a KOL in your category on Alibaba.com
(13-14 months)
Course #1
Get Started with Alibaba.com
21 min
Course #2
Mini-site Optimization and Onboarding Task
18 min
Course #3
Product Posting
17 min
Course #4
Product Showcase for Generating Store Traffic
12 min
Course #5
Inquiry Management
21 min
Course #6
Keyword Advertising (KWA) for Expanding Your Reach
17 min
Course #7
Product Growth System and Optimization
12 min
Course #8
Request for Quotation (RFQ)
20 min
Course #9
Analytics Tools for Improving Store Performance
18 min
Course #10
Start Ratings: The Supplier Index System
16 min
Instructors
Chad Michael Renner
Director of US Account Management Alibaba.com North America
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